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Crafting the Best Email Subject Line is an Art

Crafting the Best Email Subject Line is an Art

The most important part of an email is a subject line and it is also the most frustrating component of email marketing. It’s really difficult to understand that how can something possibly be short, eye-catching, attractive, fun, and compelling all at the same time? Mostly marketers faced difficult...
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Email Marketing and the Role of Mobile Devices

Email Marketing and the Role of Mobile Devices

Just when you were thinking that you knew your email marketing technology and were on top of your game and knew the ins and outs of the email marketing services then you get the bombshell piece from MarketingSherpa: ‘Sixty four percent of all business to business decision makers check on their mai...
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