Drip campaigns have been around since as long as advertising and marketing have been around. There is nothing new or novel about them. However in the present day and age the internet has brought new life to the age old marketing trick.
Conventional email marketing services have fresh competition from platforms that promise to send out content based on users past and present activity.
You might think that in this day and age drip marketing of which email marketing is just one tool is a thing of the past. You will be surprised to learn that there is still life in traditional drip marketing.
Email marketing services are most suited to small startups which lack the resources to have massive marketing and advertising budgets. For marketers who are just starting out such services are perfect.
The reason behind this is that they give maximum value for money and are not difficult to run on a day to day basis. You do not need a lot of people to execute such a venture and save a ton on salaries.
All you are really doing is giving potential buyers the information they need to better and more informed purchasing decisions.
If nothing else, email marketing helps to keep your brand fresh in the memory of potential buyers. So that they do not forget you in this day and age that is very important.
Email marketing services allow you to build meaningful and long term relationships with old clients. They also give you the method of entry you need with potential new clients and allows you to engage them and spread awareness about your brand and who you are as a business.
The emails that are being sent out have to design in such a way that people are not annoyed. Even if they do not want to buy your goods and services as long as it is relevant and catchy they will not unsubscribe and they will remain potential clients who will generate business for you if not today then tomorrow.